Plastic waste in cities is a major environmental issue. It not only pollutes the land and water, but it also harms wildlife and can have negative impacts on human health. The production and consumption of plastic has increased significantly in recent years, and as a result, plastic waste has become a common sight in our cities.

Pieces from the FlorFruit collection to be part of the sustainable mission.

Pieces from the FlorFruit collection to be part of the sustainable mission.

Adorned in disposable glamour, this piece underscores the transient nature of fashion trends. Each acquisition aids in retrieving 15kg of plastic waste.

The Neo Goddess Eiríkah possesses the extraordinary ability to transmute plastic into valuable raw materials. With her ethereal presence and ancient wisdom, she leads the charge in environmental preservation. Eiríka's Nordic roots inspire her mission to transform waste into usable resources, guiding humanity towards a sustainable future.

Open air and organic movement to the rhythm of a healthy life and contact with nature