Studio Blackthorns is a small Design Consultancy firm founded by Ludovic Mornand, a french Brand Strategist. We are specialised in the spirits and beverage industry and we help breweries and distilleries launch great conscious brands. The studio is a member of 1% For the Planet since 2022. In 2020, we were proud to celebrate our 10th anniversary with an ambitious challenge to help put behind what’s been a very forgettable year. The principle was to design a can a day for 366 days. Cans are booming right now, so we wanted to empower each individual brand with an array of fresh, bold and edgy concepts. Some concepts minimalist, some overcharged and some with augmented reality. The challenge covered all kinds of beverages from beers, wines, spirits and hard seltzers, to non-alcoholic drinks like coffees, sodas, CBD-infused potions etc. This project was more than just designing cans, it was about harnessing the power of design and strategic-thinking to create next-level brands and communities.