5,000 kg
1. Campaign Objectives
• Educate the community on sustainable practices.
• Engage local authorities and community organizations.
• Promote behavioral change towards sustainability.
2. Strategy
• Develop a program of workshops and talks on sustainability.
• Include hands-on activities to actively involve the community.
• Create educational materials (brochures, posters, videos) for dissemination.
3. Key Activities
• Preparations (4 weeks prior)
o Advertising and promotion (local media, social networks).
o Coordination with schools, universities, and local authorities.
• Campaign Implementation
o Workshops and talks in various locations in Sullana.
o Interactive activities such as public space clean-ups, tree planting, and recycling.
o Awareness events in collaboration with local authorities.
• Post-Campaign
o Assessment of campaign impact through surveys and feedback.
o Distribution of educational materials in schools and communities.